Begins in Alicante, Spain on 4 October 2008 with various port stopovers around the globe planned – notably for us, S Africa, India, Middle East, China & US. Stopover in Galway in June 2009.
The Dept of Arts Sports & Tourism have invested 8 Million in the race through Failte Ireland and expects us to generate €43 million for the Irish Economy in return. This is one of the Top 20 sporting events world-wide and has a TV audience of 2 billion.
The opportunities are twofold. Firstly: There will be opportunities around the Port Stopovers. Secondly: the actual Stopover in Galway is expected to be a big spectacle. Failte Ireland are looking at involving Macnas etc. to create a street carnival for the event and encourage as many people as possible to use it as a hook to visit ‘Ireland’s Outdoor Playground’ in the West.
www.volvooceanrace.com |
